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Good for anything except baking I like the color palette in Americolor. They could match any! On mousse cakes glazes, velour, fondant, and different creams they look really bright! My only concern - colors are fade after baking (macarons, sponge cakes).

works great for true black--turns tongue black I added just one drop to a small dish of dark chocolate icing and it turned a true black. Awesome! I had read that it turns the tongue black, so I tried just a tiny amount before piping tiger stripes on my cupcakes, hoping that would not be the case. Unfortunately, my tongue did turn black and it took several tongue brushings to get it back to normal. Decided to dump it and just go with dark chocolate tiger stripes. I can't imagine parents would be happy about their children eating this. Maybe only use for decorations that can be easily removed before eating.

Great to brighten Vanilla Buttercream Need to keep this on hand at all times. It is a needed necessity when working with buttercream, which never seems to be a true white. With this White Soft Gel color, it corrects the problem with no issues. You get a real nice bright white!

Ivory Have not used this yet. But if it is anything like the other 2 colors I purchased, I am sure it is just as good.

Perfect Color Great Product, only way to go, great to use with white fondant, color is amazing. Will purchase larger bottle next time.

Nice Blue The BLUE in my red white and blue ice cream was well represented.

Pink I guess I didn't use enough product because my ice cream turned out pink white and blue instead of red white & blue.

GREAT PRODUCT GREAT PRODUCT, FAST SHIPPING

Highly Recommended Soft paste Red Red gel food coloring is the only way to go for beautiful, vibrantly colored cakes!

Highly Recommended Soft paste Royal Blue gel food coloring is the only way to go for beautiful, vibrantly colored cakes!

perfect Exactly what I wanted. Can't beat the price.

well done. I personally think that you are doing a good job.

Lovely colors I liked the product, except for the pull-tab to open it. It was hard to open, and, of course, I spilled it all over my hand, trying to do so. Also, it costs about as much as the product to ship it.

The Super Red gel paste It's simply terrific, I am so loving it, just a Little does the trick too.

Perfect! I wasn't sure if it was going to be truly gold....and it is!!!!!

Can't beat the price! After purchasing three of the .75 oz Americolor gels at a bakery supply store in Manhattan for $3.75 per, I was thrilled to find Kerekes had the exact same ones for $1.20 Can't beat that price, even online at huge retailers like Amazon.